Open Innovation and Corporate Entrepreneurship

October 1-7, 2009 Netherlands.

This course focuses on entrepreneurship, intrapreneurship and corporate venturing with focus on new product/new market combinations including a finance, marketing, sales, technology and human capital framework relevant for start-up ventures. During the course, Open Innovation is introduced as a tool to create a meeting ground for corporate environments, universities and start-ups where resources, knowledge but especially new business options can jointly be developed.

Led by three internationally renowned experts in innovation and entrepreneurial management, Henry W. Chesbrough from the UC Berkeley Haas School of Business, Lüder Tockenbürger is Professor at the Steinbeis University and an expert in Sales and Management and Marcel Dissel is CEO at the AO Foundation and specialises in Innovation and Business planning.

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