En pocas palabras, la Innovación abierta (Open Innovation) es una nueva estrategia de innovación bajo la cual las empresas van más allá de los límites internos de su organización y donde la cooperación con profesionales externos pasa a tener un papel fundamental. Open Innovation significa combinar el conocimiento interno con el conocimiento externo para sacar adelante los proyectos de innovación. Significa también que las empresas utilizan tanto canales internos como externos para poner en el mercado sus productos y tecnologías innovadoras

Hoy el debate ya no es innovar, si o no, sino como innovamos. De forma cerrada (solo con mis recursos y conocimientos internos, … que nadie sepa que estamos haciendo!). O de forma abierta (cuando no tengo los conocimientos dentro de mi casa voy a buscarlos alli donde se encuentren … me da “igual” no mantener el secreto de mis proyectos, priorizo llegar antes y mejor al mercado, o simplemente … llegar!)

Procter & Gamble, Apple, Sara Lee, IBM, … son algunos ejemplos de empresas abiertas/open companies (hablare de alguno de estos casos en sucesivos posts). Empresas que, teniendo en la innovación uno de los ejes principales dentro de su estrategia empresarial, han dado un paso adelante, se han abierto al mundo conscientes que el viaje de la innovación es mejor hacerlo bien acompañado que solos

Finalmente quisiera introducir alguno de los temas sobre los cuales daré mi opinión a lo largo de este blog y que deseo compartir con todos vosotros

1. Si, la innovación es un proceso empresarial!
2. Sin closed innovation no hay open innovation?
3. La “innomediacion” como proceso clave. Los innomediaries
4. Existen distintos tipos de innomediaries?
5. Los innomediaries publicos
6. Es justo reconocer solamente la “gran innovación”?
7. Open innovation y las pimes?
8. Open innovation vs innovación tecnológica. Y los servicios?
9. Open innovation y las universidades. Hay alguien?
10. Open innovation y las administraciones publicas?
11. Open innovation vs open Business models
12. Open innovation, cada sector un mundo
13. Open innovation y crowdsourcing
14. Open innovation y living labs         

Although the term Open Innovation was born just 6 years ago, a lot has already been written about it. For those people involved in innovation and up to speed for the first time with it, I recommend (well, must do) that you read INNOVACION ABIERTA / Open Innovation by Chesbrough (publisher/year). I am sure you will not be disappointed.

In brief, Open Innovation is a new strategy for innovation through which companies are able to go beyond the internal limits of its organisation where cooperation with external professionals has a fundamental role. Open Innovation means the combination of in-house know-how with out sourced knowledge to get more out of innovation projects. It also means that companies use both internal and external channels to market their innovative products and technology.

Today the debate is no longer innovate, but how can we innovate? In a closed manner (only with my resources and in-house know-how, so that nobody knows what we are doing!). Or openly (when I do not have in-house know-how I will seek it wherever it is found … I do not mind keeping my projects secret, I prioritise getting there first and being better in the market, or just getting there!)

Procter & Gamble, Apple, Sara Lee, IBM… are just some examples of open companies (I will discuss some of these cases in later posts). Companies which, keeping innovation as one of their main axes in their business strategy, have taken a step forward, opening up to the world conscious that the innovation journey is better when accompanied than when made alone.

Finally I would like to introduce some of the subjects on which I will give my opinion throughout this blog and which I would like to share with you.

Yes, innovation is an entrepreneurial process!

1. Yes, innovation is an entrepreneurial process!
2. Without closed innovation, there is no open innovation?
3.  “Innomediation” as a key process. The innomediaries
4. Are there different types of innomediaries?
5. Public innomediaries
6. Is it fair that only the “great innovation” is recognised?
7. Open innovation and small and medium sized companies
8. Open innovation vs technological innovation. And services?
9. Open innovation and universities. Is there anyone there?
10. Open innovation and public administrations
11. Open innovation vs open Business models
12. Open innovation, a whole world in each sector
13. Open innovation and crowdsourcing
14. Open innovation and living labs

Although the term Open Innovation was born just 6 years ago, a lot has already been written about it. For those people involved in innovation and up to speed for the first time with it, I recommend (well, must do) that you read INNOVACION ABIERTA / Open Innovation by Chesbrough (publisher/year). I am sure you will not be disappointed.